English Empowerment Center

Known as the Literacy Council of Northern Virginia for over 60 years, the association knew it needed a rebrand. As it had expanded beyond Virginia and had very little name recognition, we embarked on helping them better relay who they were and the expansive services they provided to people learning English as a second language. From that, the English Empowerment Center was created, along with a new logo and tag line, “Learn English. Change Your Life.” The branding was expanded across all the organization’s communications.