Resume

 

INTRODUCTION

  • Creative director 20+ years — managing multiple teams on multi-million- dollar accounts
  • Conceptual — TV, digital, social media, print, direct mail, outdoor and collateral across a spectrum of industries
  • Excellent at idea generation, strategy & brand development, brand positioning and all aspects of consumer, advocacy and issue-based advertising

 

 

EMPLOYMENT

 

Full-time: 12/2019 - Present

Accenture Federal Services

Associate Creative Director

Accounts: Federal Student Aid, Federal Bureau of Prisons, TSA, Accenture Federal Services

 

Freelance: 4/2019 – 12/2019

Writer/Creative Director

Clients: Accenture Federal Services, Edelman, Sapient, Qorvis Communications

 

Full-time: 2009 - 2018

Qorvis MSLGROUP, DC

Vice President, Creative Director

Accounts: AAMCO, the Alzheimer’s Association, ManTech, the CIA Officers Memorial Foundation, Mayo Clinic, the Government of Fiji, ACAP

Previous Accounts: Huntington Ingalls Industries, Alpha Natural Resources, Society for Human Resources Management (SHRM), South Jersey Gas, American Chemistry Council, the National Safety Council and the Embassy of China.

  • Creative Director of advertising department
  • Lead creative on all accounts across all mediums
  • Created the “We Hear You” Campaign for AAMCO increasing national sales by 6% and up 15% in certain markets
  • Agency of Record for Huntington Ingalls Industries creating branding, advocacy and community campaigns simultaneously
  • Extensive experience in advocacy and issue-oriented campaigns across all mediums

 

Freelance: 2009

The Discovery Channel, DC

Writer/Creative Director

The Discovery Channel: TV spots for Jon & Kate Plus Eight, Deadliest Catch and Jockeys. CurrentMarketing, Louisville, Kentucky: The Kentucky Derby Festival and RELAX Wine

 

Full-time: 2004 - 2009

Wunderman, DC (formerly RTCRM)

Vice President, Creative Director

Accounts: Abbott Laboratories (HUMIRA and TRILIPIX)

  • Creative lead on the rheumatoid arthritis, psoriatic arthritis and crohn’s indications for HUMIRA across communication channels including brand awareness, acquisition, conversion and retention
  • Participated in development and execution of patient research to uncover differentiating insights
  • Leveraged emotional insights to develop high touch, high impact educational materials to support new patients during critical on-boarding phase of product use
  • Grew revenue on the HUMIRA account 136% in 3 years
  • Created launch campaign for the TRILIPIX brand including positioning statements, campaign concepts and consumer launch tactics
  • Managed and mentored multiple creative teams in developing relationship marketing tactics against a strong brand concept
  • Consistently tasked to work on and participate in new business pitches

 

Freelance: 2003 - 2004

Saatchi Consumer Healthcare, NYC

Associate Creative Director/Senior Writer

Accounts: AstraZeneca (NEXIUM), Amgen/Wyeth (ENBREL). Digitas, Inc: AOL. Wunderman Worldwide: Pfizer (ZYRTEC)

  • Oversaw the day-to-day development of copy and art on multiple accounts
  • Consistently created effective, innovative and original solutions to clients’ marketing problems with challenging time and budgetary limitations
  • Copywriter on multiple projects, often writing long-format

 

Freelance: 2004

Digitas, Inc., NYC

Account: AOL

 

Freelance: 2004

Wunderman Worldwide, NYC

Account: Pfizer (ZYRTEC)

 

Full-time: 1999 - 2003

Lieber, Levett, Koenig, Farese & Babcock (LLKFB), NYC

Vice President, Associate Creative Director

Accounts: Celebrity Cruises, Hayward Pool Products, Johnson & Johnson Pediatric Institute, Coach, Leo Schacter Diamonds, Sanofi/Bristol-Myers Squibb (PLAVIX), Abbott Laboratories (MERIDIA), Pfizer (VIAGRA and CELEBREX), Forest Health (BARIATRIC TREATMENT CENTERS) and JP Morgan Chase

  • Provided strategic leadership to multiple creative teams
  • Played instrumental role in winning new business, including VIAGRA and Forest Health
  • Supervised multiple teams day-to-day and ensured the integrity of work from concept through execution
  • Regularly attended medical/regulatory meetings for pharmaceutical accounts

 

Full-time: 1995 - 1999

Grey Direct, NYC

Copy Supervisor

Accounts: Microsoft, Aetna, Chase Manhattan Bank, Audi, BMG and Brown & Williamson

  • Supervised creative teams and approved and sold creative concepts to Creative, Account Management and clients.
  • Created and wrote provocative cross-sell campaign for Microsoft with 20 segmentation modules.
  • Played integral role in interviewing, hiring, training and mentoring junior creative staff

 

Full-time: 1992 - 1995

McCann Direct, NYC

Senior Copywriter

Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance

  • Created and wrote TV, print, direct mail and collateral for all accounts.
  • Worked closely with broadcast department to learn all aspects of TV production and attended multiple shoots.

 

Freelance: 1991 - 1992

McCann Direct, NYC

Copywriter

Accounts: RJR, Carnation, AT&T, Johnson & Johnson, 800-FLOWERS, Nestle and AFLAC Insurance

 

Freelance: 1991 - 1992

Ogilvy & Mather Direct, NYC

Copywriter

Accounts: AT&T, American Express

 

Freelance: 1991 - 1992

Young & Rubicam, NYC

Copywriter

Accounts: AT&T, Dr Pepper

 

Full-time: 1990 - 1991

Margeotes, Fertitta & Weiss, NYC

Copywriter

Copywriter Accounts: Godiva, Haagen Daz, Business Week, Cunard, NYC Against Racism

 

Full-time: 1987-1990

Leo Burnett, Hong Kong

Copywriter

Accounts: United Airlines, Philip Morris, Elizabeth Arden, Hong Kong Telephone, Regent International Hotels and Kellogg's

 

AWARDS

  • Platinum Hermes for "We Hear You" – AAMCO
  • Bronze Telly for "Tougher than Steel" – Huntington Ingalls Industries
  • Honorable Mention Hermes for "Funeral for Medicare" - Alzheimer's Association
  • Gold Addy for Best National TV campaign – AAMCO
  • Silver Addy for Best National TV campaign – AAMCO
  • Gold Addy for Best National TV campaign - AAMCO
  • Three Bronze Tellys for Best Regional TV campaign – Alpha Natural Resources
  • Gold Telly for Best Regional TV campaign – Alpha Natural Resources

 

EDUCATION

 

Sarah Lawrence College

Bronxville, NY

BA degree in Fiction Writing and East Asian Studies

 

Yale-In-China

Sha Tin, Hong Kong

One of 25 members accepted for a year abroad at the Chinese University of Hong Kong

Independent travel included: China, Tibet, India, Burma, Sri Lanka, Japan, Thailand, Malaysia, Nepal, Australia and the Philippines.

 

INTERESTS

Bicycling, golf, black and white photography, making lasagna.