MCCS (Marine Corps Community Services)

Research showed that Marines love their cars. Driving them, maintaining them, and fixing them. This pilot program for the Marine Corps was designed to teach Marines auto skills. An on-base service site gave them the opportunity, space and equipment learn, or put their skills to use. To brand and create awareness of the program, we based the concept on trust and the ability to “fix it right.” Materials included a logo, tag line, signage, and marketing materials.