Thrift Savings Plan (TSP)

The official retirement savings plan under the Federal Retirement Investment Board, this video was created as part of an awareness campaign informing members that the Thrift Savings Plan was going digital. Members were made aware of the upcoming switch of all their account information and dealings going online and that all they had to do was complete a simple registration process that literally took 10 minutes or less. The campaign featured illustration for a more creative approach that could be more inclusive in all mediums from video to direct mail to digital/social media.